Knoops 2.15.1

The journey of Knoops, founded by Jens Knoops, is deeply rooted in a passion for chocolate that began in his childhood in rural Germany. Since the inception of the first Knoops store in Rye, East Sussex, in 2013, Knoops has expanded significantly, introducing additional locations and assembling a dedicated team of chocolate enthusiasts.

Knoops has also diversified its offerings with an at-home range of chocolate flakes and the publication of a chocolate cookbook, further showcasing its commitment to chocolate craftsmanship. Central to the Knoops experience is the meticulously designed percentage menu, which caters to a variety of palates and moods.

The interaction with customers is enhanced through a unique concept referred to as 'Knoopology.' This approach invites patrons to engage in a personalized exploration of flavors by selecting their preferred chocolate percentage, milk type, and additional flavorings such as sea salt, orange zest, or chili. The result can be tailored into a hot chocolate, milkshake, or iced chocolate.

Additionally, Knoops' app incentivizes this exploratory experience by allowing customers to earn rewards points for each drink purchased in-store. This blend of quality and customer engagement positions Knoops as a noteworthy contender in the specialty chocolate market.